Friday night saw the launch of the first ever India Fashion Week London, and unlike the UK’s counterpart London Fashion Week, ExCel London welcomed a more vibrant colour-loving audience into its halls.
In a crowd littered with familiar faces we saw Sky Desi Rascals reality TV stars Jo Shah and Moses Baig, Karan Tacker the Indian television actor and host, all spotted catwalk-side. Noted bloggers included Ezza Khan of “Be your own shade of beautiful”, Rumena Begum and Samiz Mustak.
The inaugural fashion show was opened by DJ Neev Spencer and followed by Presenter Sonali Shah, both ambassadors of the British Asian Trust who came to show their enthusiasm for the growth of Asian fashion in the UK market.
Marni Kaur of BiBi London proudly took to the stage to introduce the “super-brand” lines from three designers who seem to be creating a stir in the Asian fashion industry; Payal Singhal, Neeta Lulla, Pavan and Pranav. All three designers pulled out their brightest shades of an Indian Summertime, with a growing trend towards midi-skirts and the cape and lehenga look. And who else to best rock the cape and lehenga, Bollywood beauty and Miss World Ms Neha Dhupia.
When asked about her preferred choice of designer Ms Dhupia said she was impressed with the selection and range of styles that BiBi London were showcasing. Ms Dhupia took to the catwalk with a black cropped cape, the border of which was lined with detailed gold work, and a nude pink lehenga.
As well as Ms Dhupia, the catwalk was home to former Desi Rascal, Arshina Trivedi, and international performing artist Bambi Bains.
Ms Neha Dhupia and Marni Kaur of BiBi London closed the doors tonight but India Fashion Week London has well and truly arrived, with a whole host of world-class fusion and NEWGEN designers to come, we’re expecting big things ahead for the future of British Asian fashion and for the next two days of India Fashion Week London.