The Fashion and beauty industries are both brimming with advertising designed to increase sales of products. In an attempt to draw attention to brands and outdo the competition I think we will soon see a heavy focus on more and more elaborate techniques.
The most skilled Make-Up Artists who are able to demonstrate a wider range of techniques will be the ones who push to the forefront of the industry, with companies seeking to embellish their brand promotion with striking imagery.
One such technique I came across is the use of liquid latex, such as in the slideshow below.
Make Up Artist – Lolita Makeup
(Using products by www.graftobian.com)
Model – Damara Ingles
Photographer – Timothy Ward