The Power of Emotive Imagery

The Fashion and beauty industries are both brimming with advertising designed to increase sales of products. In an attempt to draw attention to brands and outdo the competition I think we will soon see a heavy focus on more and more elaborate techniques.

The most skilled Make-Up Artists who are able to demonstrate a wider range of techniques will be the ones who push to the forefront of the industry, with companies seeking to embellish their brand promotion with striking imagery.

One such technique I came across is the use of liquid latex, such as in the slideshow below.

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Make Up Artist – Lolita Makeup

(Using products by

Model – Damara Ingles

Photographer – Timothy Ward


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