It was during SS16 that I decided to concentrate more on fashion video rather than solely stills and I’m super thankful that some very talented artists from The London College of Fashion were excited to join me in making that happen.
The first is a series entitled “Juxtapose” which was a collaboration between myself Timothy Ward, model/ actress Donna Sherifi, stylist Joanna Kr, designers Clarissa Kang x Umme Salma and Arianna Mele.
The name “Juxtapose” came simply from the concept of exploring two contrasting ideas – stillness and movement – whilst showcasing the designs.
The most challenging part of this series was the editing and music composition. I wanted the videos to live independently of each other as well as be watched seamlessly in one sitting. Here they are presented in their individual form.