After having attended the Vogue 100 festival during the Summer of 2016, I was afforded the opportunity to sit in on a presentation by Jaime Perlman, creative director of Vogue magazine. Looking back in retrospect and over my notes, I’m still sat wondering where the future of fashion photography lies.
Whether you are a blogger, a stylist, makeup artist, fashion designer, photographer, or just somebody who uses images on a regular basis for promoting their work, chances are you will have had a few photo shoots under your belt.
Over the years, I have had a lot of chances to experiment with different ideas, but in terms of creativity, it need not always be a case of re-inventing the wheel to produce something unique. Once you know a few basic principles or techniques, it becomes easier to exploit them in different ways.