Building a Successful Brand With Social Media – ZUKREAT at LONDON MODEST FASHION WEEK

In this video Zukreat, founder of Artist of Makeup, speaks at London Modest Fashion Week held at the Saatchi Gallery in London on building a successful brand using social media.

Filmed by Timothy Ward | | |

The Power of Emotive Imagery

The Fashion and beauty industries are both brimming with advertising designed to increase sales of products. In an attempt to draw attention to brands and outdo the competition I think we will soon see a heavy focus on more and more elaborate techniques.

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Crème de La Mer Skin Care


Living in a metropolis such as London city, with all the airborne pollution that we’re exposed to, it’s vital that we take care of our skin, not cause it any further damage, and find products that nourish as well as replenish it.

Knowing what’s going onto and into our bodies though can be tough to keep up with, and with so many brands on the market, it can seem like being lost in a maze just trying to find one that suits our skin.

Most of us are normally so busy that we haven’t the time either to gallivant the high streets experimenting with different products and demystifying the technical chemical words. A quick trip to your local health-food store or beauty department though can be an eye-opening and enlightening experience.

Before investing in a new product it’s probably best to ask for a sample or tester to try out on a small area of your skin so that you can be sure you’re not allergic to any of the ingredients. Most companies will be more than willing to offer this service.

I was given a demonstration, an introduction to the range, and a moisturiser sample to take home and try by a brand named “Creme de La Mer”. I was also intrigued by the “miracle broth” ingredient developed by Max Huber which is contained within their products.

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Meet the Makeup Artist – Kitty Noofah


Name: Kitty Noofah

Hometown: Bangkok, Thailand

Where do you like to shop for beauty products?

It depends. If a new product has come out, I like to go to try products before I buy them. For the ones that I’ve used before, I just ordered online.

Do you have a favourite brand for cosmetics?

I use a lot of brands, it depend on what is it for. However, l always use MAC pro lip palette, Black track or lip and liner pencil from MAC, BBU palette and lip palette from Bobbi Brown, Contour palette illamaqua, NARS foundation and Anastasia Beverly hills pro brows palette.

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